I don't care what MLM company you are with...you have precisely 4 products to offer. Whether you have a product catalog that is hundreds of pages or you offer a service, until you appreciate your 4 (and only 4) products, you’ll be spinning your wheels.
In network marketing your four products are: 1) The company’s products and services, 2) The company’s independent distributor/representative opportunity, 3) You the sponsor, and 4) Your support and training system.
Now let’s consider how unique each of your 4 products is.
1) The company’s products and services – Of course they are fantastic. You wouldn't be associating with the company otherwise. It is most often the case that network marketing companies have great products. The trouble is, once a customer knows about the wonderful products, they can purchase from any one of thousands of distributors. While is is true that most customers will be loyal to you if you first introduced them to the product and your prices and services are in line with the market. But, if a superior product from another company comes along they are gone.
2) The company’s independent distributor/representative opportunity – Again, I’m sure it is fantastic. That’s why you got involved ,right? But again, just like with the products themselves, the business opportunity is available from countless sources.
3) You the sponsor – Here we are getting into unique territory. There is only 1 you. You’ve got strengths and weaknesses and hopefully you are applying the strengths and continuing to work on your "development areas". Your prospect cannot obtain You from any other place. If your team already clamors for you, great, you have a tremendous personal brand. Now imagine strangers. What if they fought for you attention? I want you to stop for a moment and ask yourself honestly... would you get into business you? Are you a solid Network Marketing mentor? If the answer is no, why should anyone join your team? Why join you when they can get the products and opportunity elsewhere? If you are struggling in network marketing, personal branding is your answer.
4) Your support and training system – Within every network marketing company there are systems that do not work, systems that work if you work them hard, and systems that provide relatively smooth travel to success with focused effort. The system you personally implement and teach is a product in an of itself. And you shouldn't always take your upline’s word for it that his/her system is the best. Do your own investigating. In this Internet age, many MLM playbooks are still fully based on friends and family techniques or the good old three-foot rule to generate MLM Leads . The system is as much part of the product as YOU are. Internet Network Marketing is hot right now. Make sure it is in the 21st century.
Look back at the list and notice that the most exclusive product you have to offer your prospect is YOU. What is your personal brand as a leader? Do you even have a brand of your own or do you generally edify your upline? That activity builds your upline's brand, not yours! The products are great, the company is great. YOU need to be greater still. So stop inviting your prospects to listen to your upline triple black platinum diamond whatever. This activity only serves to further establish THEM as the leader. Instead, take charge of your team. YOU lead. YOU be the BRAND. Its the only product you have 100% control over anyway.
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